Self-serve or managed: who runs the campaigns?

Vectravia offers two ways to run the same platform. In the self-serve console your team sets up and optimizes campaigns. With the managed desk, campaign managers handle setup, pacing and optimization on your behalf. Reporting, permissions and the audit trail are the same in both.

What stays the same in both modes?

The platform underneath does not change, so the choice is about who does the work.

  • The same permissions

    Role-based seats decide who can see and change what, whether the work is done by your team or the desk.

  • The same audit trail

    Changes are recorded in one audit trail, so you can review what was done and when.

Which mode fits which team?

These are starting points, not rules. A demo is the place to talk through your own mix.

How do self-serve and managed compare?

One row per question you are likely to ask.

Self-serve console compared with the managed desk
QuestionSelf-serve consoleManaged desk
Who sets up campaigns?Your team, with guided setup in the console.Vectravia campaign managers, on your behalf.
Who manages pacing and optimization?Your team.Campaign managers.
Who sees the reporting?Your team, through role-based seats.Your team, through the same role-based seats.
Is the audit trail the same?Yes.Yes.
Best whenYou have programmatic specialists and want direct control.You want the work done for you, or you are adding a channel your team has not run.

Questions about self-serve and managed

Does the managed desk get different reporting?

No. Reporting, permissions and the audit trail are the same in both modes, so a managed campaign is as visible to you as a self-serve one.

Who are the managed desk campaign managers?

They are the people who handle setup, pacing and optimization on your behalf. They work inside the same console and the same permissions as everyone else.

How much does each mode cost?

This site does not publish pricing. Ask about it when you request a demo.

Where can I read more about the console?

The Console and Managed Desk page covers guided setup, role-based seats, the audit trail and API access.

Not sure which mode fits? Ask in a demo

Describe the team you have and the channels you want to buy, and we will show both modes on that use case.