Contact sales Request a demo
Menu
Request a demo Contact sales

In-app ads from sellers the app approved

Vectravia buys banner, native, video and rewarded placements inside mobile apps, checks each seller against the app-ads.txt file and reads GPP consent first.

Request a demo All channels
Hand holding a smartphone in a dim living room, the screen showing a puzzle game behind a full-screen card of abstract orange and teal shapes

What is in-app advertising?

In-app advertising places ads inside mobile apps: games, news apps, utilities and more. The bid request carries an OpenRTB App object instead of a Site object, with the app store ID and the bundle name.

Apps publish an app-ads.txt file on their developer website to list who may sell their inventory. Checking that file is the in-app equivalent of checking ads.txt on the web.

Bid request object
App, Banner, Native, Video
Key standards
app-ads.txt, GPP, OpenRTB App object
How it is measured
Viewability and installs or actions, labeled measured or modeled

How does Vectravia buy in-app?

  1. Identify the app

    The App object gives the store ID, bundle and developer domain.

  2. Check app-ads.txt

    Path Check reads the developer app-ads.txt file and compares it with the SupplyChain object.

  3. Read consent

    GPP and TCF strings are read before Audience Lab applies any data.

  4. Bid on the format

    Banner, native, interstitial or video objects are matched to your creatives.

Which in-app formats can you buy?

  • Banners and interstitials

    Standard in-app banners and full-screen interstitials.

  • Rewarded video

    Video a user chooses to watch in exchange for an in-app reward, where offered.

  • In-app native

    Native units that match the look of the app.

Which privacy signals travel with in-app requests?

GPP carries consent for many regions in one string, and its US sections keep growing.

How is in-app measured?

In-app ads are measured on viewability and on actions such as installs or in-app events where you share them. Signal Reports labels each figure as measured or modeled.

Every placement shows the app, the seller and the relationship declared in app-ads.txt.

Which standards apply to in-app?

Standards that apply to in-app advertising
Standard What it does here
app-ads.txt IAB Tech Lab Lets app developers list the sellers authorized to sell their inventory.
Global Privacy Protocol (GPP) IAB Tech Lab Carries consent and privacy signals, including US state strings, in the bid request.
OpenRTB 2.6 IAB Tech Lab The App object identifies the app, store and developer for each request.

Which Vectravia products power in-app?

Each product has its own page with the capabilities, standards and questions behind it.

  • Path Check

    Supply-path checks against ads.txt and sellers.json before every bid.

  • Audience Lab

    Identity and consent signals handled before data is used.

  • Omni Buy

    One budget, pacing and frequency view across seven channels.

  • Online video

    In-stream and out-stream video

    VAST, MRC 2-second video

  • Display

    Banner inventory with quality controls

    OpenRTB Banner, MRC 50% for 1s

  • Native

    Ads that match the page they sit on

    OpenRTB Native object

What do buyers ask about in-app?

What is app-ads.txt?

It is the app version of ads.txt. An app developer publishes it on the website listed in the app store to declare which companies may sell the app inventory.

How is consent handled in apps?

Audience Lab reads the GPP or TCF string in the request before any audience data is used. If use is not permitted, the bid can still run on context alone.

Can I buy rewarded video?

Yes, where apps offer it. Rewarded placements arrive as Video requests from apps and are bought like other in-app video.

Plan in-app with the rest of your media

See how in-app sits beside your other channels in one budget, with the supply path shown for every placement.

Request a demo Explore Omni Buy