OpenRTB 2.6 in plain English: pods, DOOH and structured user agents
OpenRTB 2.6 is the current 2.x line. Learn what it added for ad pods, channels, user agents and out-of-home screens, and how the 2.6-YYYYMM releases work.
Resources for programmatic buyers
Vectravia's resources explain the standards behind programmatic buying: OpenRTB, ads.txt, sellers.json, GPP, viewability and more. The insights archive is the place to start.
Where should you start?
Three short reads that explain the vocabulary the rest of the archive uses.
-
-
Supply path optimization: fewer hops, better evidence
Supply path optimization steers spend to shorter, verified routes to inventory. See the Tech Lab definition, the evidence a DSP uses and what ANA studies found.
-
ads.txt 1.1 and app-ads.txt: the fields a DSP actually reads
ads.txt 1.1 lists who may sell a publisher's inventory. See how DSPs read DIRECT and RESELLER records, OWNERDOMAIN, MANAGERDOMAIN and app-ads.txt for CTV.
What topics do the insights cover?
Each topic groups the articles that belong together.
-
Privacy and identity
Cookies, consent signals and identity tokens, and what each one means for a buyer.
-
Standards
The specifications that bids and bid requests are built on.
-
Supply chain
How ads.txt, sellers.json and the SupplyChain object show who sold an impression.
-
Measurement
What the viewability standards actually say.
-
Trust and safety
Programs and definitions for fraud, brand safety and made-for-advertising sites.
-
Channels
Buyer-level primers for connected TV and digital out-of-home.
Questions about the resources
Who writes the insights?
The Vectravia team. Articles are bylined to the team, never to an individual, and they describe industry standards and studies, not Vectravia customers or results.
Where do the numbers in the insights come from?
Each figure links inline to the page it came from, such as an IAB Tech Lab specification, an ANA study or a Chrome release note. Every article lists its sources and the date they were checked.
Is there a feed I can subscribe to?
Yes. The insights RSS feed lists every article with its publication date.
Are the insights legal or financial advice?
No. They explain what published standards and studies say. Check the source before you rely on a detail, especially for privacy law and anything marked as a draft.
Prefer to see it working?
Request a demo and bring your own questions about channels, supply paths or privacy signals.