API and log-level data access
Console and Managed Desk includes API access for in-house teams. Signal Reports adds log-level exports and scheduled reports.
A demand-side platform for in-house programmatic teams
Vectravia gives advertiser-side programmatic specialists API access, log-level exports and direct control over deals and supply paths. The team runs the work itself and keeps sight of what the bid stream carried.
What does an in-house team need from a DSP?
Teams that run programmatic themselves tend to need access and control more than hand-holding.
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First-party data with privacy signals respected
Audience Lab onboards first-party lists with channel-level reach and overlap views, and reads GPP and TCF consent strings before data is used.
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Deal and supply-path control
Buy on the open exchange or through private marketplace deals. Path Check prefers shorter authorized paths and flags unauthorized sellers.
Which standards does the platform use under the hood?
In-house teams usually want to know what the bidder actually reads. This is the short list, with a plain-English guide for each.
| Standard | What Vectravia does with it | Guide |
|---|---|---|
| OpenRTB 2.6 | Bids go out over OpenRTB 2.6, including CTV ad pods and the DOOH object with its Qty multiplier. | OpenRTB 2.6 explained |
| ads.txt, app-ads.txt and sellers.json | Path Check reads them before a bid is placed and compares them with the SupplyChain object in the request. | What a DSP reads |
| GPP and TCF | Audience Lab reads the consent strings before any data is used. | GPP explained |
| UID2 | Where publishers pass tokens, Audience Lab decrypts them following the UID2 DSP guide and honors opt-outs. UID2 is a named third-party service. | UID2 for DSPs |
| VAST | Creative checks run per channel before a campaign launches. | CTV buying basics |
Questions in-house teams ask
Does Vectravia offer an API?
Console and Managed Desk lists API access for in-house teams. Ask for the details in a demo so the walkthrough covers your own workflow.
Can an in-house team get log-level data?
Signal Reports provides log-level exports and scheduled reports, so your own analysts can work from the underlying records.
How does Vectravia handle UID2?
Where publishers pass UID2 tokens in the bid request, Audience Lab decrypts them as the UID2 DSP guide describes and honors opt-outs. UID2 is a named third-party service, and this answer covers only the DSP side of the flow. See the UID2 guide.
Can an in-house team use the managed desk?
The managed desk is one of the two ways to run the platform, with the same reporting, permissions and audit trail as the self-serve console. Ask how it would apply to your team in a demo.
See the console from an in-house point of view
Bring your channels, deals and data questions, and we will show how they map to the platform.