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Native ads that fit the page they are on

Vectravia buys native placements in articles and feeds, assembles each ad from your headline, image and text, and matches it to the look of the page.

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Smartphone on a slate cafe table showing a feed of cards with photos of a mountain lake, a grain bowl and a bicycle, next to a cup of black coffee

What is native advertising?

Native advertising places ads that take on the form of the content around them: a card in a feed, a recommendation under an article, a listing in an app. The publisher renders the ad in its own style from assets the buyer supplies.

In a bid request, a native placement is described by the OpenRTB Native object, which lists the assets the publisher needs: a title of a certain length, an image of a certain size, a short description and a call to action.

Bid request object
Native
Key standards
OpenRTB Native object, Dynamic Native Ads API
How it is measured
Viewability and engagement, labeled measured or modeled

How does Vectravia buy native?

  1. Read the asset list

    The Native object says which assets the placement needs and their size limits.

  2. Assemble the ad

    Your headline, images, description and call to action are matched to those limits.

  3. Check the context

    Context Engine and suitability tiers decide whether the surrounding content fits your brand.

  4. Disclose the ad

    The publisher renders the ad with its sponsored label, in its own style.

Which native formats can you buy?

  • In-feed units

    Cards in article lists, social-style feeds and app timelines.

  • Content recommendations

    Sponsored links in recommendation widgets under articles.

  • In-app native

    Native placements that match an app interface.

Where does native budget leak?

Native and display share the open web, and the same supply-quality findings apply.

How is native measured?

Native ads are measured on viewability and engagement, such as clicks and time on the landing page. Signal Reports shows which numbers are counted and which are modeled.

Because native ads look like content, placement quality matters. Every native placement in your reports carries its domain or app and its seller relationship.

Which standards apply to native?

Standards that apply to native advertising
Standard What it does here
OpenRTB 2.6 IAB Tech Lab The Native object carries the asset request and response for each placement.
OpenRTB Dynamic Native Ads API IAB Tech Lab Defines the native asset request and response: titles, images, data fields and video.
Made for Advertising definition ANA, 4As, WFA and ISBA Industry definition used to keep native ads off made-for-advertising pages.

Which Vectravia products power native?

Each product has its own page with the capabilities, standards and questions behind it.

  • Context Engine

    Contextual targeting and brand suitability, no user ID needed.

  • Path Check

    Supply-path checks against ads.txt and sellers.json before every bid.

  • Audience Lab

    Identity and consent signals handled before data is used.

  • Online video

    In-stream and out-stream video

    VAST, MRC 2-second video

  • Display

    Banner inventory with quality controls

    OpenRTB Banner, MRC 50% for 1s

  • In-app

    Mobile apps with app-ads.txt checks

    app-ads.txt, GPP, App object

What do buyers ask about native?

Do native ads need a separate creative for every site?

No. You supply assets once (headlines, images, descriptions and a call to action) and each publisher renders them in its own style, within the limits set in the Native object.

Are native ads labeled as ads?

Yes. Publishers render native ads with their own sponsored or ad label. Vectravia does not buy placements that hide the label.

How do you keep native ads off low-quality pages?

Path Check verifies the seller and can apply made-for-advertising exclusion lists, and Context Engine applies your suitability tier before a bid.

Plan native with the rest of your media

See how native sits beside your other channels in one budget, with the supply path shown for every placement.

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