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Buy seven channels from one budget

Omni Buy plans and buys connected TV, online video, display, native, audio, digital out-of-home and in-app from a single budget, with one pacing and frequency view.

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What is Omni Buy?

Omni Buy is the buying layer of Vectravia. You set one budget and one set of goals, and Omni Buy bids on each channel using the OpenRTB object that channel actually sends: Video for online video and CTV, Banner for display, Native, Audio, App and DOOH.

Because every channel draws from the same budget, pacing and frequency are counted across all of them. A household that has already seen your ad on a TV screen is not treated as a stranger when the same campaign reaches a phone an hour later.

Open-plan apartment at dusk with a wall television, a laptop on the kitchen island, a phone on the counter and a smart speaker, each screen lit with landscape imagery

What does Omni Buy handle?

  • One budget and pacing view

    Set spend once and watch delivery across seven channels in one place.

  • Frequency across screens

    Frequency caps count exposures across channels, not inside each one.

  • CTV ad pods

    CTV bids use OpenRTB 2.6 ad pods (structured, dynamic and hybrid) and read the ssai signal.

  • DOOH impression multiplier

    DOOH bids use the OpenRTB DOOH object and the Qty multiplier for audience-based screens.

  • Open exchange and PMP deals

    Buy on the open exchange or through private marketplace deals in the same campaign.

  • Creative checks before launch

    VAST and creative specs are checked per channel before a line item goes live.

How does Omni Buy run a campaign?

  1. Set the budget and goals

    Choose a total budget, flight dates and the outcome you care about. Channels are selected, not pre-funded one by one.

  2. Pick channels and deals

    Add the channels you want and any private marketplace deals. Each channel keeps its own formats and creative specs.

  3. Bid on the right object

    Each bid request is read through its OpenRTB object, so CTV pods, DOOH multipliers and native assets are priced correctly.

  4. Pace and cap across screens

    Spend and frequency are tracked across every channel, and pacing shifts budget to where the goal is being met.

What changed in the standard that makes this possible?

Cross-channel buying depends on bid requests that describe each format precisely. These additions are recent.

Which standards does Omni Buy rely on?

Standards Omni Buy relies on
Standard What it does here
OpenRTB 2.6 IAB Tech Lab Bid requests and responses for every channel, including ad pods (Video and Audio) and the DOOH and Qty objects.
CTV Programmatic Guide IAB Tech Lab Reference for podded bidding, VAST delivery and app-ads.txt validation on connected TV.
app-ads.txt IAB Tech Lab Seller authorization for apps on mobile and CTV app stores before a bid is placed.

Which channels does Omni Buy cover?

Omni Buy works on these channels today. Each channel page explains the formats and standards involved.

  • Connected TV

    Ad pods and SSAI-aware bidding

    OpenRTB 2.6 ad pods, VAST

  • Online video

    In-stream and out-stream video

    VAST, MRC 2-second video

  • Audio

    Streaming audio and podcasts

    OpenRTB Audio, pod bidding

  • Digital out-of-home

    Screens in the real world

    OpenRTB DOOH, Qty multiplier

  • In-app

    Mobile apps with app-ads.txt checks

    app-ads.txt, GPP, App object

  • Path Check

    Supply-path checks against ads.txt and sellers.json before every bid.

  • Signal Reports

    Measured and modeled numbers, labeled apart.

  • Console and Managed Desk

    Self-serve console or managed desk, same reporting either way.

What do teams ask about Omni Buy?

Do I need a separate budget for each channel?

No. You set one budget for the campaign. Omni Buy paces it across the channels you select and shows spend per channel in the same view.

How does Omni Buy bid on CTV ad breaks?

It reads the pod fields that OpenRTB 2.6 added to the Video object (such as podid, podseq and slotinpod) and the imp.ssai signal, then bids on structured, dynamic or hybrid pods as the seller describes them.

How are DOOH impressions counted?

Digital out-of-home requests carry a DOOH object and a Qty multiplier that states how many impressions one play counts as. Omni Buy prices and reports against that multiplier.

Can I mix private deals and the open exchange?

Yes. Private marketplace deals and open exchange inventory can sit in one campaign, and both draw on the same budget and frequency caps.

See Omni Buy on your own campaigns

Book a walkthrough of the console with your channels, your supply and your reporting needs.

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