In-stream
Pre-roll, mid-roll and post-roll in a publisher video player.
Online video that is checked before it runs
Vectravia buys in-stream and out-stream video on the web and in apps, checks VAST creatives before launch and reports viewability against the MRC two-second rule.
What is online video advertising?
Online video advertising places video ads on websites and in apps, outside the TV screen. In-stream ads play before, during or after video content; out-stream ads play inside articles or feeds where there is no video player of their own.
Each request arrives with an OpenRTB Video object that says which player sizes, durations and protocols are accepted. The creative itself is delivered as a VAST document that the player reads.
- Bid request object
- Video
- Key standards
- VAST, OpenRTB Video object
- How it is measured
- MRC video viewability: 50% of pixels for 2 seconds
How does Vectravia buy online video?
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Match the player
Player size, placement type, duration and protocols in the Video object are matched against your creatives.
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Check the creative
VAST tags are checked before launch, so a broken or mismatched creative never reaches the auction.
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Check the path
Path Check reads ads.txt or app-ads.txt and the SupplyChain object before each bid.
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Report viewability
Signal Reports counts viewable impressions against the MRC two-second video rule.
Which online video formats can you buy?
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Out-stream
Video that plays inside article or feed content without its own player.
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In-app video
Video placements inside mobile apps, including rewarded video where offered.
What makes a video impression count?
Video viewability follows the MRC guideline, and pods are now part of the bid request.
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50%
of the pixels in a video ad must be in view for it to count as viewable
Source: MRC, Viewable Ad Impression Guidelines, Version 2.0,
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2 sec
of continuous view are needed for video, against one second for display
Source: MRC, Viewable Ad Impression Guidelines, Version 2.0,
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7
pod bidding fields OpenRTB 2.6 added to the Video and Audio objects
How is online video measured?
A video impression counts as viewable under the MRC guideline when at least 50 percent of its pixels are in view for two continuous seconds. Signal Reports uses that rule and shows completion rates next to it.
Completion events come from the VAST tracking in each creative, so they are measured, not modeled.
Which standards apply to online video?
| Standard | What it does here |
|---|---|
| OpenRTB 2.6 IAB Tech Lab | The Video object describes player size, placement, duration and accepted protocols. |
| VAST IAB Tech Lab | The template that carries the video creative and its tracking events to the player. |
| MRC viewability guidelines MRC | Video is viewable at 50 percent of pixels in view for two continuous seconds. |
Which Vectravia products power online video?
Each product has its own page with the capabilities, standards and questions behind it.
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Omni Buy
One budget, pacing and frequency view across seven channels.
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Path Check
Supply-path checks against ads.txt and sellers.json before every bid.
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Signal Reports
Measured and modeled numbers, labeled apart.
Which channels pair well with online video?
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Connected TV
Ad pods and SSAI-aware bidding
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Display
Banner inventory with quality controls
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In-app
Mobile apps with app-ads.txt checks
What do buyers ask about online video?
What is the difference between in-stream and out-stream video?
In-stream ads play inside a video player around other video content. Out-stream ads play in places without a player, such as between paragraphs of an article or in a feed.
What is VAST?
VAST is the IAB Tech Lab template a video player reads to load an ad and fire its tracking events, such as start, quartiles and completion.
When is a video ad viewable?
Under the MRC guideline, when at least 50 percent of its pixels are in view for two continuous seconds.
Plan online video with the rest of your media
See how online video sits beside your other channels in one budget, with the supply path shown for every placement.