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Seven channels, one budget

Each channel bids on its own OpenRTB object, with pacing and frequency shared across all of them and the supply path checked before every bid.

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Which channels can you buy with Vectravia?

Connected TV, online video, display, native, audio, digital out-of-home and in-app. Pick one to see its formats, standards and measurement.

  • Connected TV

    Ad pods and SSAI-aware bidding

    OpenRTB 2.6 ad pods, VAST

  • Online video

    In-stream and out-stream video

    VAST, MRC 2-second video

  • Display

    Banner inventory with quality controls

    OpenRTB Banner, MRC 50% for 1s

  • Native

    Ads that match the page they sit on

    OpenRTB Native object

  • Audio

    Streaming audio and podcasts

    OpenRTB Audio, pod bidding

  • Digital out-of-home

    Screens in the real world

    OpenRTB DOOH, Qty multiplier

  • In-app

    Mobile apps with app-ads.txt checks

    app-ads.txt, GPP, App object

How do the channels compare?

Each channel arrives in the bid request as a different object, and each is measured in its own way.

How the seven channels compare
Channel Bid request object Key standards How it is measured
Connected TV Video (ad pods), App OpenRTB 2.6 pods, VAST, app-ads.txt Completion, reach and frequency; MRC video viewability where the device allows
Online video Video VAST, OpenRTB Video object MRC video viewability: 50% of pixels for 2 seconds
Display Banner OpenRTB Banner object, ads.txt, sellers.json MRC display viewability: 50% of pixels for 1 second
Native Native OpenRTB Native object, Dynamic Native Ads API Viewability and engagement, labeled measured or modeled
Audio Audio (pods) OpenRTB Audio object, pod bidding fields Listen-through and reach, labeled measured or modeled
Digital out-of-home DOOH, Qty OpenRTB DOOH object, Qty multiplier Plays and multiplied impressions, venue reporting
In-app App, Banner, Native, Video app-ads.txt, GPP, OpenRTB App object Viewability and installs or actions, labeled measured or modeled

How do seven channels share one budget?

People move between screens all evening: a show on the TV, a podcast on the phone, the news on a laptop. Buying each channel in a separate tool counts the same home several times and spends against it several times.

Omni Buy keeps one budget and one frequency count across all seven channels, while each bid still uses the format rules of its own channel. Path Check applies the same seller checks to every one of them.

Open-plan apartment at dusk with a wall television, a laptop on the kitchen island, a phone on the counter and a smart speaker, each screen lit with landscape imagery

How is each channel counted?

Channels do not share one counting rule. These are the reference points the reports use.

What do buyers ask about channels?

Which advertising channels does Vectravia buy?

Seven: connected TV, online video, display, native, audio, digital out-of-home and in-app. Each has its own page with formats, standards and measurement.

Do I need a separate budget for each channel?

No. Omni Buy draws every channel from one budget and counts frequency across all of them, so one household is not over-served on different screens.

Is every channel measured the same way?

No, and the reports say so. Display and video use the MRC viewability rules, DOOH reports plays and multiplied impressions, and modeled numbers such as reach are labeled as modeled.

Plan every screen in one place

See how your current channel mix would run from one budget, with one frequency count.

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