A clear view of where ads ran
Path Check shows the DIRECT or RESELLER relationship behind every placement, based on public ads.txt, app-ads.txt and sellers.json records.
A demand-side platform for brands that want to see where ads ran
Vectravia lets a brand marketing team buy programmatic media directly across seven channels and see where each ad ran. Brand suitability tiers, made-for-advertising exclusions and plain-English reporting come with the console.
What does a brand need from a DSP?
Marketing teams that buy programmatic directly usually ask for the same three things.
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Suitability and made-for-advertising controls
Context Engine applies brand suitability tiers with block and allow lists. Path Check supports made-for-advertising and pirate-domain exclusion lists.
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Plain-English reporting
Signal Reports labels measured and modeled numbers apart and supports scheduled reports.
What can a brand control before a bid is placed?
Controls run before the bid, not after the report.
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Suitability tiers
Choose a suitability tier for each campaign, then add block and allow lists on top.
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Made-for-advertising exclusions
Apply an exclusion list so these sites are skipped unless you decide to include them.
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Pirate-domain exclusions
Exclude pirate domains from the buy with a list-based control.
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Supply-path checks
Unauthorized sellers and incomplete chains are flagged from the public record.
How common are made-for-advertising sites in programmatic buys?
ANA research gives two measurements, three years apart. They use different samples, so they are not a trend line, but both are worth knowing.
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21%
of impressions in the ANA study ran on made-for-advertising sites, representing 15% of ad spend (September 2022 to January 2023).
Source: ANA, Programmatic Media Supply Chain Transparency Study,
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1.1%
made-for-advertising exposure in Q1 2026, up from a range of 0.4 to 0.6 percent through 2025, according to the ANA benchmark.
Questions brands ask
What is a made-for-advertising site?
In September 2023 the ANA, 4A's, WFA and ISBA published a shared definition. It describes sites with a high ad-to-content ratio, rapidly refreshing ads, heavy reliance on paid traffic, low-quality syndicated content and generic templated design. Read the full explainer.
Can a brand see which seller delivered an impression?
Path Check shows the DIRECT or RESELLER relationship behind every placement. It reads the publisher's ads.txt file and the seller's sellers.json file, then compares both with the SupplyChain object in the bid request.
How does Vectravia treat privacy signals?
Audience Lab reads GPP and TCF consent strings before data is used. Context Engine targets by page and content context and needs no user identifier at all. See Audience Lab.
Should a brand choose self-serve or managed?
Brand teams with programmatic specialists often run the console themselves. Teams without them can hand the day-to-day to the managed desk. Reporting is the same either way. See the comparison.
See where your ads would run before you buy
Tell us about your channels and suitability needs, and we will walk through the controls on that use case.