One workflow across channels and clients
Omni Buy keeps one budget, pacing and frequency view across seven channels, so a plan does not split into seven separate tools.
A demand-side platform built for agency trading desks
Vectravia lets an agency plan, buy and measure connected TV, online video, display, native, audio, digital out-of-home and in-app for many advertisers from one console. Supply-path evidence sits next to every placement, so you can show a client where their ads ran.
What does an agency need from a DSP?
Trading desks and planners handle many advertiser accounts at once. Three needs come up first, and each one maps to a part of the platform.
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Supply-path evidence you can show clients
Path Check reads ads.txt, app-ads.txt and sellers.json, compares them with the bid request, and shows the DIRECT or RESELLER relationship behind every placement.
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Self-serve seats or a managed desk
Run campaigns in the console with role-based seats, or hand the day-to-day to campaign managers. Reporting is the same either way.
How does an agency campaign run on Vectravia?
The same four steps apply to every channel in the plan.
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Plan
Set one budget with a shared pacing and frequency view across the channels in the plan.
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Buy
Bid on open exchange and private marketplace deals. VAST creative checks run per channel before launch.
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Check the path
Path Check compares each seller's public records with the bid request before a bid goes out.
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Measure
Signal Reports shows reach, frequency and overlap, with measured and modeled numbers labeled apart.
Why does supply-path evidence matter to agencies?
Two ANA studies show how wide and how uneven programmatic supply can be. They cover different samples and years, so read them as two data points rather than one trend.
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44,000
websites the average campaign ran across in the ANA study of $123 million in spend, September 2022 to January 2023.
Source: ANA, Programmatic Media Supply Chain Transparency Study,
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54.0%
of programmatic spend turned into qualified impressions by higher-performing advertisers in Q1 2026, against 32.1% for the lower-performing group.
Which channels can an agency buy?
Seven channels, each bidding on its own OpenRTB object, with pacing and frequency shared across all of them.
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Connected TV
Ad pods and SSAI-aware bidding
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Online video
In-stream and out-stream video
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Display
Banner inventory with quality controls
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Native
Ads that match the page they sit on
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Audio
Streaming audio and podcasts
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Digital out-of-home
Screens in the real world
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In-app
Mobile apps with app-ads.txt checks
Questions agencies ask
Can an agency run many clients in one console?
The console is built around role-based seats for agencies and brands, so one workflow can cover many clients. Reporting, permissions and the audit trail are the same in both the self-serve and managed modes. See Console and Managed Desk.
How does an agency show a client where ads ran?
Path Check shows the DIRECT or RESELLER relationship behind every placement, drawn from the publisher's ads.txt or app-ads.txt file and the seller's sellers.json file. Those are public records, so a client can check them too.
Do agencies have to pick between self-serve and managed?
The choice is about who does the day-to-day work, not about what you can see. Reporting, permissions and the audit trail are the same in both modes. Read the self-serve and managed comparison.
Which channels can an agency buy on Vectravia?
Connected TV, online video, display, native, audio, digital out-of-home and in-app. Each has its own page under channels.
See how an agency desk would run on Vectravia
Tell us about your clients and channels, and we will show the console on that use case.