Viewability against MRC
Display and video viewability reported against the MRC thresholds.
Reports that say what was measured
Signal Reports covers viewability, reach, frequency, attribution and incrementality across every channel, and keeps measured numbers and modeled numbers labeled apart.
What is Signal Reports?
Signal Reports is the measurement layer of Vectravia. It brings delivery, viewability, reach, frequency and attribution for every channel into one set of reports, in plain English.
Some numbers are counted directly and some are estimated. Signal Reports labels each one, so a modeled reach figure for CTV never sits in a table looking like a counted impression.
What does Signal Reports cover?
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Reach, frequency and overlap
See how many people each channel reached and where audiences overlapped.
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Attribution views
Last-touch and multi-touch views side by side, with the method named.
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Incrementality test design
Plan holdout tests to see what a campaign changed, not only what it touched.
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Log-level exports
Export impression-level logs to your own warehouse or tools.
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Scheduled reports
Send the same report to clients or teams on a fixed schedule.
How are measured and modeled numbers kept apart?
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Count what can be counted
Impressions, clicks, viewable impressions and spend are counted from logs and verification signals.
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Model what cannot
Reach, overlap and some attribution views are estimated, and the method is recorded.
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Label every number
Each metric carries a measured or modeled label in the interface and in exports.
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Export the raw data
Log-level exports let your team check any figure against the underlying events.
What does viewable actually mean?
Viewability numbers only compare when they use the same rule. These are the MRC thresholds.
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50%
of the pixels in an ad must be in view for it to count as viewable on display and video
Source: MRC, Viewable Ad Impression Guidelines, Version 2.0,
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2 sec
of continuous view for a video impression; display needs one second
Source: MRC, Viewable Ad Impression Guidelines, Version 2.0,
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242,500
pixels or more (a 970 by 250 ad) may count as viewable at 30% in view, if disclosed
Source: MRC, Viewable Ad Impression Measurement Guidelines, Version 1.0,
Which standards shape Signal Reports?
| Standard | What it does here |
|---|---|
| MRC viewability guidelines MRC | Viewable impression thresholds: 50 percent of pixels for one second on display, two seconds on video. |
| MRC large-ad guideline MRC | Lets display ads of 242,500 pixels or more count at 30 percent in view, when fully disclosed. |
| OpenRTB 2.6 IAB Tech Lab | Impression, auction and creative fields that log-level exports are built from. |
Which channels does Signal Reports cover?
Signal Reports works on these channels today. Each channel page explains the formats and standards involved.
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Connected TV
Ad pods and SSAI-aware bidding
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Online video
In-stream and out-stream video
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Display
Banner inventory with quality controls
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Audio
Streaming audio and podcasts
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Digital out-of-home
Screens in the real world
What works alongside Signal Reports?
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Omni Buy
One budget, pacing and frequency view across seven channels.
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Path Check
Supply-path checks against ads.txt and sellers.json before every bid.
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Console and Managed Desk
Self-serve console or managed desk, same reporting either way.
What do teams ask about Signal Reports?
What is the difference between measured and modeled numbers?
Measured numbers are counted from logs or verification signals, such as impressions and viewable impressions. Modeled numbers are estimates, such as reach across devices. Signal Reports labels each one.
Which viewability rule do the reports use?
The MRC guideline: at least 50 percent of pixels in view for one continuous second on display and two continuous seconds on video.
Can I get the raw data?
Yes. Log-level exports give you impression-level records, so your own team or tools can rebuild any report.
See Signal Reports on your own campaigns
Book a walkthrough of the console with your channels, your supply and your reporting needs.