Streaming music and radio
Ad breaks inside music streams and digital radio.
Audio ads for streams and podcasts
Vectravia buys ad breaks in streaming music, radio streams and podcasts through the OpenRTB Audio object, with pod bidding for multi-ad breaks.
What is programmatic audio advertising?
Programmatic audio advertising places audio ads in streaming music, digital radio and podcasts, bought through an exchange. Listeners often have headphones on and the screen off, so the ad is heard rather than seen.
Audio requests use the OpenRTB Audio object, which describes accepted durations, formats and where the break sits. OpenRTB 2.6 added the same pod bidding fields to Audio that it added to Video.
- Bid request object
- Audio (pods)
- Key standards
- OpenRTB Audio object, pod bidding fields
- How it is measured
- Listen-through and reach, labeled measured or modeled
How does Vectravia buy audio?
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Read the break
The Audio object and pod fields describe the break length and slot position.
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Match the creative
Your audio files and any companion banners are matched to accepted formats and durations.
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Check the content
Context Engine reads stream and podcast category signals to apply your suitability tier.
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Report the listen
Signal Reports shows starts and listen-through, with reach labeled as modeled.
Which audio formats can you buy?
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Podcasts
Pre-roll and mid-roll slots in podcast episodes where sold programmatically.
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Companion banners
A display banner shown with the audio ad where the player supports it.
What does the bid request say about an audio break?
Audio picked up the same pod structure as video in OpenRTB 2.6.
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7
pod bidding fields OpenRTB 2.6 added to both the Video and Audio objects
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3
pod types the spec describes: structured, dynamic and hybrid
How is audio measured?
Audio is measured by starts, listen-through to the end of the ad and reach. Starts and completions are counted from tracking events; reach across devices is estimated and labeled as modeled.
Companion banner impressions, where shown, follow the display viewability rule.
Which standards apply to audio?
| Standard | What it does here |
|---|---|
| OpenRTB 2.6 IAB Tech Lab | The Audio object and pod fields describe audio breaks and accepted creatives. |
| VAST IAB Tech Lab | The ad serving template that delivers the creative and its tracking events to the player. |
| Global Privacy Protocol (GPP) IAB Tech Lab | Consent signals are read before any audience data is used in audio bids. |
Which Vectravia products power audio?
Each product has its own page with the capabilities, standards and questions behind it.
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Omni Buy
One budget, pacing and frequency view across seven channels.
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Context Engine
Contextual targeting and brand suitability, no user ID needed.
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Signal Reports
Measured and modeled numbers, labeled apart.
Which channels pair well with audio?
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Connected TV
Ad pods and SSAI-aware bidding
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Online video
In-stream and out-stream video
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In-app
Mobile apps with app-ads.txt checks
What do buyers ask about audio?
Can podcasts be bought programmatically?
Yes, where publishers sell podcast inventory through exchanges. The slots arrive as Audio requests, often with pod fields describing the break.
What is a companion banner?
A display ad shown alongside an audio ad in the player, where the app supports it. It is measured with the display viewability rule.
How is audio reach estimated?
Reach across devices is modeled, and Signal Reports labels it as modeled. Starts and completions are counted from tracking events.
Plan audio with the rest of your media
See how audio sits beside your other channels in one budget, with the supply path shown for every placement.