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One platform for every screen

Plan, buy and measure seven channels from one console, built on OpenRTB 2.6, ads.txt and sellers.json, with the supply path shown for every placement.

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What is the Vectravia platform?

Vectravia is an omnichannel demand-side platform. It gives agencies, brands and in-house teams one place to plan, buy and measure connected TV, online video, display, native, audio, digital out-of-home and in-app advertising.

It is built on the open standards the industry already runs on. Bids go out over OpenRTB 2.6, every seller is checked against ads.txt, app-ads.txt and sellers.json, and privacy signals travel as GPP and TCF strings. Six products share one budget, one set of reports and one audit trail.

Media planning desk at night with two monitors and a laptop showing abstract line, bar and flow charts in teal and orange beside a window over a city

What are the six products?

Each product does one job. Together they cover a campaign from plan to report.

  • Omni Buy

    One budget, pacing and frequency view across seven channels.

  • Path Check

    Supply-path checks against ads.txt and sellers.json before every bid.

  • Audience Lab

    Identity and consent signals handled before data is used.

  • Context Engine

    Contextual targeting and brand suitability, no user ID needed.

  • Signal Reports

    Measured and modeled numbers, labeled apart.

  • Console and Managed Desk

    Self-serve console or managed desk, same reporting either way.

How does a campaign move through the platform?

  1. Plan

    Set one budget and goal, choose channels and deals, and size audiences with Audience Lab.

    Omni Buy

  2. Check the path

    Every request is checked against ads.txt, sellers.json and the SupplyChain object first.

    Path Check

  3. Buy

    Bids go out over OpenRTB 2.6, targeted by audience where consent allows and by context everywhere.

    Context Engine

  4. Measure

    Delivery, viewability, reach and attribution land in one report, measured and modeled labeled apart.

    Signal Reports

Why does supply-path visibility matter?

Industry benchmarks show a wide gap between buyers who check where their money goes and those who do not.

Should you run it yourself or hand it over?

Both. Pick per account, and switch later without rebuilding a campaign.

  • Self-serve console

    Guided setup, role-based seats and API access for teams who run campaigns themselves.

  • Managed desk

    Campaign managers handle setup, pacing and optimization, and every change shows in your audit trail.

  • Same reporting either way

    Both modes share reports, permissions and supply-path evidence, so switching changes nothing you see.

Which channels can you buy?

Seven channels, each bought on its own OpenRTB object, all drawing on one budget.

  • Connected TV

    Ad pods and SSAI-aware bidding

    OpenRTB 2.6 ad pods, VAST

  • Online video

    In-stream and out-stream video

    VAST, MRC 2-second video

  • Display

    Banner inventory with quality controls

    OpenRTB Banner, MRC 50% for 1s

  • Native

    Ads that match the page they sit on

    OpenRTB Native object

  • Audio

    Streaming audio and podcasts

    OpenRTB Audio, pod bidding

  • Digital out-of-home

    Screens in the real world

    OpenRTB DOOH, Qty multiplier

  • In-app

    Mobile apps with app-ads.txt checks

    app-ads.txt, GPP, App object

What do teams ask about the platform?

What is the Vectravia platform?

Vectravia is an omnichannel demand-side platform (DSP). It lets agencies, brands and in-house teams plan, buy and measure connected TV, online video, display, native, audio, digital out-of-home and in-app advertising from one console.

Which standards does the platform use?

Bids go out over OpenRTB 2.6. Supply paths are checked against ads.txt, app-ads.txt, sellers.json and the SupplyChain object, and privacy signals are read from GPP and TCF strings.

Do I have to use all six products?

No. Every campaign runs through Omni Buy and Path Check, and you add Audience Lab, Context Engine and Signal Reports features as your campaign needs them, in the console or through the managed desk.

Can we run campaigns ourselves?

Yes. Use the self-serve console with your own seats, hand the day-to-day to the managed desk, or mix both. The reports are the same in both modes.

See the platform on your own media plan

Bring a current plan and we will walk through how it would run in Vectravia, channel by channel.

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