Omni Buy
One budget, pacing and frequency view across seven channels.
Every screen. One clear path.
Vectravia is an omnichannel demand-side platform for agencies, brands and in-house teams. Plan, buy and measure seven channels from one console, with the supply path behind every placement in plain sight.
Built on the open standards the industry already runs on
- OpenRTB 2.6
- VAST
- ads.txt
- app-ads.txt
- sellers.json
- SupplyChain object
- GPP
- TCF
What is Vectravia?
Vectravia is a demand-side platform that buys connected TV, online video, display, native, audio, digital out-of-home and in-app advertising from one budget. Bids go out over OpenRTB 2.6, every seller is checked against ads.txt, app-ads.txt and sellers.json, and privacy signals travel as GPP and TCF strings.
Teams run campaigns themselves in the self-serve console or hand the day-to-day to a managed desk, with the same reporting either way.
How the platform fits together- Seller listed in the publisher ads.txt ads.txt
- DIRECT
- Seller ID found in sellers.json sellers.json
- PUBLISHER
- Every hop listed in the request source.schain
- complete
- First node matches OWNERDOMAIN ads.txt 1.1
- match
Decision: bid
What can you do with Vectravia?
Six products, one console. Each covers one job in the life of a campaign.
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Path Check
Supply-path checks against ads.txt and sellers.json before every bid.
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Audience Lab
Identity and consent signals handled before data is used.
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Context Engine
Contextual targeting and brand suitability, no user ID needed.
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Signal Reports
Measured and modeled numbers, labeled apart.
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Console and Managed Desk
Self-serve console or managed desk, same reporting either way.
How does it work in practice?
One budget follows the household across screens
Omni Buy draws every channel from one budget and counts frequency across all of them. The ad seen on the living room TV is remembered when the same campaign reaches a phone later that evening.
See how Omni Buy paces spend
The supply path is checked before the bid
Path Check reads ads.txt, app-ads.txt and sellers.json and compares them with the SupplyChain object in each request. Unauthorized sellers and incomplete chains are skipped, and shorter authorized paths are preferred.
See what Path Check reads
Reports say what was measured and what was modeled
Signal Reports brings viewability, reach, frequency and attribution into one view, and labels every number as measured or modeled so nothing estimated passes for a count.
See Signal Reports
Which channels can you buy?
Seven channels, each bought on its own OpenRTB object, all drawing on one budget.
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Connected TV
Ad pods and SSAI-aware bidding
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Online video
In-stream and out-stream video
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Display
Banner inventory with quality controls
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Native
Ads that match the page they sit on
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Audio
Streaming audio and podcasts
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Digital out-of-home
Screens in the real world
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In-app
Mobile apps with app-ads.txt checks
Why does the supply path matter?
Independent industry research shows how much programmatic spend can drift to low-quality inventory.
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21%
of impressions in the 2023 ANA study ran on made-for-advertising sites, taking 15% of spend
Source: ANA, Programmatic Media Supply Chain Transparency Study,
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44,000
websites: how many an average campaign in that study ran across
Source: ANA, Programmatic Media Supply Chain Transparency Study,
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54%
of spend became qualified impressions for top performers in Q1 2026, against 32% for lower performers
Who is Vectravia for?
The same platform, shaped to how each team buys. Not sure which fits? Compare self-serve and managed.
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Agencies
Many clients in one workflow, with supply-path evidence you can show each of them.
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Brands
A clear view of where your ads ran, suitability controls and reports in plain English.
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In-house teams
API and log-level data, first-party activation with consent respected, and deal control.
What do buyers ask first?
What is a demand-side platform?
A demand-side platform (DSP) is software that advertisers and agencies use to buy ad impressions from many publishers through real-time auctions. Vectravia is an omnichannel DSP: one platform for connected TV, online video, display, native, audio, digital out-of-home and in-app.
How does Vectravia check where ads run?
Path Check compares each bid request with the publisher ads.txt or app-ads.txt file, the sellers.json files of the companies selling it and the SupplyChain object, before a bid is placed.
Does Vectravia depend on third-party cookies?
No. Audience Lab works with first-party lists, seller-defined audiences and UID2 tokens where publishers pass them, and Context Engine targets by content with no identifier at all.
Can we run campaigns ourselves or have them managed?
Both. Use the self-serve console with your own seats, or hand the day-to-day to the managed desk. The reports, permissions and audit trail are the same either way.
See every screen in one console
Book a walkthrough with your channels, your supply and your reporting needs. No commitment, no slides you have seen before.